Macro Economical Tendencies for Sport Sponsorship Development
نویسندگان
چکیده
منابع مشابه
Sponsorship ambushing in sport
Ambushing occurs when a company that has no formal rights as an official sponsor, associates its own brand with a sport event with the intention of communicating the false impression that it is a sponsor. The article identifies and discusses seven potential ambush opportunities. The extent to which ambushing is effective is reviewed. Official sponsors receive little legal protection from ambush...
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Sponsorship funding has become a staple source of revenues for many sport events, but there are two types of potentially negative outcomes for properties that may be associated with it: operational risk and reputational risk. Operational risk occurs when sponsors insist on changing the rules or format of the event, or when they exercise undue influence on its content, timing, location or partic...
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ژورنال
عنوان ژورنال: Academic Journal of Interdisciplinary Studies
سال: 2016
ISSN: 2281-3993,2281-4612
DOI: 10.5901/ajis.2016.v5n3s1p128